Christmas Day predicted to be one of the biggest days of the year for social media
Online casino RoxyPalace has revealed its research results into how the average Brit plans to use social media over the course of the Christmas and New Year period.
Average Christmas Day social media usage is likely to be around 86 minutes, with four per cent of those surveyed claiming they would stay logged into their social media profiles to ensure they receive festive message notifications throughout the day.
According to the survey Christmas Day is predicted to be one of the biggest days of the year for sites such as Facebook and Twitter - closely followed by New Year’s Eve with an average usage time of 77 minutes, and New Year’s Day with 74 minutes.
Over three quarters (78 per cent) of respondents said they planned on updating their Facebook or Twitter accounts on Christmas Day itself. Top reasons to log into social media were cited as wishing others a Merry Christmas (53 per cent), posting festive pictures (20 per cent), and thanking friends and family for gifts (12 per cent).
A further eight per cent planned on using the sites to discuss the weather – namely if it was snowing, four per cent wanted to discuss Christmas television, and three per cent planned on using social media to make plans for the remainder of their festive holidays.
Over half (52 per cent) of those surveyed planned on using smartphones to connect to social media, with 38 per cent using a laptop, PC or Mac, and one in 10 using a tablet.
The majority of respondents (64 per cent) also said they would prefer to use social media to contact people on Christmas Day, rather than contacting them personally via phone or text.
A spokesperson for RoxyPalace claimed the results how the public “simply cannot go without updating their Facebook or Twitter”.
Adding: “Whilst this may seem anti-social it was revealed that the main reason for doing so was to wish their friends and followers a Merry Christmas. Many were also keen to share their festive experience by providing updates and images of the presents they received, their local weather and even the food they are settling down to.
“They say Christmas is a time of sharing and it seems for many of us this year, this will be done predominately via social media.”