Asda features ex-employee and X Factor runner up Jahmene Douglas in latest Christmas ad
X Factor runner-up Jahmene Douglas has recorded an upbeat version of traditional Christmas carol Silent Night for his old employer Asda’s lastest Christmas ad offering.
Douglas worked at the Swindon branch of the store, and has said recording the song for the online advert is a way of “saying thank-you” for the support he received during the X Factor series this year.
He added: “It was an amazing feeling to record my first song in the studio that wasn’t for the show.
“I feel blessed to have had this opportunity.”