Caledonia Best Scottish ale unveils its first TV campaign
Scottish ale Caledonia Best is breaking into television advertising with its first campaign set to a new recording of one of Scotland’s best-loved songs, ‘Caledonia’.
Debuting on air in Scotland from Saturday 15 December the 60-second execution features the journey of a young Scottish man through his years of changing loves, looks, and lifestyles, before eventually finding contentment.
Just in time for the festive season the ad features a reworking of Dougie MacLean’s classic ‘Caledonia’, performed by rising stars of the Scottish music scene Anderson, McGinty, Webster, Ward and Fisher. Caledonia Best chose the Dundee-based band believing their sound was a perfect reinterpretation of the well-loved Scottish song.
Directed by Noah Harris, the advert is filmed in a fast-paced timelapse format, with the camera rarely wavering from a man and his position at the bar of his local pub. As his pint begins to settle, various stages of his life are shown – best friends, girlfriends, questionable clothes and haircuts. As the ad ends, the man is seen settling into life with confidence and experience, much like his favourite tipple takes time to settle too.
Tennent Caledonian marketing director, Paul Condron, commented: “As we set out to create our first TV ad for Caledonia Best, we wanted to capture the role of the local pub in the social lives of so many Scots. We know our drinkers will easily relate to the highs and lows that are experienced before life feels more settled, and can identify Caledonia Best at the heart of so many special moments.”