Absolute Radio is to work with sports media and marketing group Sports Revolution to use Twitter to connect fans at 16 football stadia with Ian Wright’s Saturday radio show ‘Rock ‘n’ Roll Football’, the station’s home of live and exclusive Barclays Premier League commentary every Saturday.
Russ Williams is set to anchor the pre-match build up from 1.30pm with commentary from Jim Proudfoot kicking off at 3pm while Ian Wright takes care of post-match analysis at 5pm, with player and manager interviews and fan phone-ins.
Using Sports Revolution’s TV networks installed in the concourses of football grounds across the country, Absolute Radio will invite fans to Tweet directly to the show live on air using the hashtag #tellwrighty. The agency’s new ‘Stadium Social’ technology will also be utilised with fans invited to #tellwrighty what they think about a series of questions posted on the concourse screens. All Tweets will be moderated by a Sports Revolution team before being posted live on the stadium networks.
Of the project, Laura Tannenbaum, brand marketing manager at Absolute Radio, said: “We are excited to be the first brand in the UK to reach our audience in football stadia via Twitter. We have a track record of media innovation, finding exciting new ways to connect with our listeners and where better to engage football fans with our football show than directly in the grounds themselves.”
The deal is a partnership between the UK radio network and Sports Revolution’s sports content and digital publishing arm, Snack Media. As part of the deal, FootballFancast.com will be advertised during Rock ‘n’ Roll Football, and, in turn, the radio show will receive media space throughout the in-stadia advertising inventory.
The presenters will actively promote the Stadium Social Twitter link, in a bid to encourage fans to tweet their views.
Vange Kourentis, group commercial director, Sports Revolution, commented: “We continue to invest and develop in stadia technology that allows fans to interact with the event and bring brands closer to those conversations.”
Snack Media’s Sarah Groarke, added: “Like FootballFancast.com, Rock ‘n’ Roll Football is all about real fans and real opinions. It is the perfect fit for a ground-breaking new partnership, creating a new way for fans to voice their views from the heart of the action.”