Discover the World tasks Minute Steak with digital marketing including promotion of the original ice hotel's location in Sweden
Specialist travel tour operator Discover the World has appointed Minute Steak to run its digital activity, including social, PPC and SEO activity.
The appointment will see the agency tasked with increasing conversion rates and growing online activity for Discover the World.
Part of the campaign will see Minute Steak aim to raise awareness of the association between Discover the World and the Icehotel in Sweden, in an effort to eradicate the misbelief that the original Icehotel is in Iceland.
The contract is understood to be an ongoing one.
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