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Burberry

Burberry to review global media planning and buying account

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By Ishbel Macleod, PR and social media consultant

December 13, 2012 | 1 min read

It has been revealed that fashion retailer Burberry is set to review its global media planning and buying account, with a number of agencies having been approached to pitch.

According to reports, incumbent UM will not be re-pitching for the account, having held the role since 2010.

Burberry, known for topping the fashion social media charts, currently handles its creative in-house, led by chief creative officer Christopher Bailey.

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