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Beefeater

Beefeater appoints Transport Media for 12 month taxi campaign

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By Ishbel Macleod, PR and social media consultant

December 13, 2012 | 1 min read

Gin makers Beefeater has announced the launch of a 12 month campaign with Transport Media, kicking off it time for Christmas.

The full taxi livery will show a collage of illustrated London scenery and photographs of debaucherous occupants, with the aim of setting the brand as ‘synonymous with clandestine and decadent behaviour.’

Pictures on the side will include a tattoo parlour, playing cards, a chaise longue, suspenders and a motorbike.

The campaign is preceded by a #MyLondon Twitter competition in order to create a limited edition bottle for 2013 that features photographs from the #MyLondon participants.

The taxis will be used to carry VIP guests to the London Beefeater gin factory.

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