Beefeater appoints Transport Media for 12 month taxi campaign
Gin makers Beefeater has announced the launch of a 12 month campaign with Transport Media, kicking off it time for Christmas.
The full taxi livery will show a collage of illustrated London scenery and photographs of debaucherous occupants, with the aim of setting the brand as ‘synonymous with clandestine and decadent behaviour.’
Pictures on the side will include a tattoo parlour, playing cards, a chaise longue, suspenders and a motorbike.
The campaign is preceded by a #MyLondon Twitter competition in order to create a limited edition bottle for 2013 that features photographs from the #MyLondon participants.
The taxis will be used to carry VIP guests to the London Beefeater gin factory.
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