Reevoo joins with eCircle for eCRM campaigns
Reevoo has today announced that it is joining forces with eCircle, in a deal which will enable brands and retailers to improve the success of eCRM strategies by incorporating ratings and verified customer reviews into eMarketing campaigns.
The partnership will see organizations that use both companies see a unified point of contact for consumers, as well as being able to review campaigns rather than multiple messages from the brand, and include review requests within email marketing activities.
Simon Bowker, managing director of eCircle UK, said: “Reevoo’s social commerce suite helps generate trust and together we can enable our clients to add a new dimension to their email marketing and CRM campaigns. We always look to provide the best in class solutions and, working with Reevoo, we can help our clients build long-term loyalty with their customers. The combination of our technology, experience, and in-house expertise gives retailers the capability to personalise their communications according to individual interests, feedback, and region.”
Steve Hurn, CEO at Reevoo, said: “We are really excited to be partnering with a market leader, complementing their offering to brands and retailers. This industry has experienced a substantial change in the way customers purchase, and forward-thinking companies are now implementing social commerce in all their marketing activities to attract, engage and retain customers.”