12 December 2012 - 4:11pm | posted by | 0 comments

RadiumOne launches real-time cross-platform hashtag targeting capabilties

Brands will be able to use hashtags like search marketing to target engaged consumersBrands will be able to use hashtags like search marketing to target

Intelligent advertising company RadiumOne has announced the availability of its new cross-platform hashtag targeting capabilities, enabling advertisers to target and connect with customers showing a real-time interest in their brand.

Showcasing the company’s ongoing commitment to serve the real-time needs of the industry the hashtag targeting innovation leverages social intelligence to deliver the most relevant audiences for new advertisers.

RadiumOne’s hashtag targeting gives advertisers a competitive edge, enabling them to take advantage of, and monetise their earned media. For example, brands can identify consumers using hashtags such as #nike, #fitness and #Olympics on a range of devices to build a campaign with full page ad roadblocks targeted to these same consumers within milliseconds.

Similar to search advertising brands like Nike can reach consumers by targeting hashtags with campaigns relevant to them.

Gurbaksh Chahal, CEO and founder of RadiumOne, commented: “Each second, people are using social media to broadcast their feelings, preferences and opinions – these moments represent an untapped opportunity for advertisers to interact with consumers in real-time.

“Our new hashtag targeting capabilities represent one of the many innovations we are delivering in programmatic advertising, providing yet another way for brands to connect in real time with people who are receptive based on their engagement with a particular subject, current event or topic of discussion.”

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