Bauer Media appoints Claire Irvin as editor-in-chief across parenting portfolio
Bauer Media has announced the appointment of Claire Irvin as editor-in-chief across its parenting portfolio, working across magazines such as Mother & Baby and Pregnancy & Birth.
Irvin joins Bauer from Hearst UK where she worked as editor of SHE Magazine until its closure in August 2011.
She has also held the role of editor of Sugar and ELLEGirl, editor-at-large of Grazia, acting editor of Company, and editorial consultant for women’s glossies such as Red and InStyle.
Abby Carvosso, managing director of Bauer Media’s London Lifestyle brands, commented: “I’m delighted to welcome Claire back to Bauer Media as editor-in-chief of our parenting portfolio. Her editorial expertise, experience and knowledge of the broader women’s lifestyle landscape is second to none and I’m confident that she’s the right person to lead this exciting new stage of development for our parenting brands.”
Under Irvin’s leadership, the portfolio will focus on modernising and reshaping its approach to content creation in the digital age, with a launch programme of apps, tablet editions and eBooks planned for 2013.
Irvin added: “Never have pregnant women and mums been more of the zeitgeist. There are few more dynamic and digitally engaged audiences for magazine brands and their advertisers, and I'm looking forward to give them the content they demand in the premium environment they deserve.”