11 December 2012 - 11:07am | posted by | 2 comments

Marketing Weak: Why The Money Shop David Dickinson film is worst ad

Welcome to this week's Marketing Weak award, where The Drum highlights the worst of creative advertising that has aired on your goggle box in the last week.

David Dickinson has become such a parody of himself that we momentarily found ourselves wondering if this was a David Dickinson lookalike. But then we realised that the antique man would sue someone if he was associated with this brand without receiving his thirty pieces of silver. And we note that some kind of jiggery-pokery has been used to make it look like he's in a branch but he's not.

It’s a pretty straight forward example of hiring a Z-list celebrity to promote your services, but there’s something particularly off putting about this whole advert. The moment Mr Dickinson steps sideways in front of the camera you know you’re in for an unpleasant ride.

Come on in? No chance!

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub:

, The Drum's modern marketing directory:

Comments

18 Dec 2012 - 10:08
martindunne's picture

lovely stuff!

0
0
18 Dec 2012 - 19:48
jason4's picture

I hadn't seen this advert before and this headline just got me to watch the whole thing lol.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Smith Cooper Website Refresh

16/09/2014
Smith Cooper is one of the Midlands' leading accountancy...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...