Marketing Weak: Why The Money Shop David Dickinson film is worst ad

Welcome to this week's Marketing Weak award, where The Drum highlights the worst of creative advertising that has aired on your goggle box in the last week.

David Dickinson has become such a parody of himself that we momentarily found ourselves wondering if this was a David Dickinson lookalike. But then we realised that the antique man would sue someone if he was associated with this brand without receiving his thirty pieces of silver. And we note that some kind of jiggery-pokery has been used to make it look like he's in a branch but he's not.

It’s a pretty straight forward example of hiring a Z-list celebrity to promote your services, but there’s something particularly off putting about this whole advert. The moment Mr Dickinson steps sideways in front of the camera you know you’re in for an unpleasant ride.

Come on in? No chance!

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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