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MANFLU unveils new look with Ogilvy Healthworld

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By Ishbel Macleod, PR and social media consultant

December 11, 2012 | 2 min read

MANFLU has updated its packaging ahead of the brand’s nationwide launch, which comes at the same time as it introduces new product ‘LOZZERS’.

Jonathan Evans, managing director at MANFLU, approached temporary pop-up shop Ogilvy Healthworld Idea Shop, manned by Ogilvy Healthworld employees, to help with the rebranding.

David Davenport-Firth, global brand strategy director at Ogilvy Healthworld London, said: “We were excited to work with MANFLU on the redesign. We saw a unique and refreshing brand targeting men and women with a novel two-pronged approach. This approach gives MANFLU the potential to be a big, and very different, player and we were eager to input with our insight and design enhancement.

“The design reinforces the core MANFLU motto – ‘the company for Men that Matter’ - by using a modern plus heritage inspired approach and incorporates a range of brand symbols ownable to the brand. This is translated across a range of products in a design system supported by both core features and one off twists.”

In addition to ‘MANFLU LOZZERS’ the company has two other products planned for September 2013.

Evens said: “We are going to shake up some categories that have been standing still; we want to offer consumers something exciting and different. For women we engage them with a ‘helping hand for womankind, a weapon against moaning men’ and for men we appeal to their sense that ‘finally someone understands’, it’s a lot of fun!”

Content created with:

Ogilvy Group

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