F this job, says the staffer at the Montana tourism office
A heartfelt tweet from an about-to-leave employee has taken the shine off some of the good work the Montana tourism people are doing.
The tweet that roared!
The Montana Office of Tourism posted this status update to its official Facebook page on Friday : "F this job. I just want to live in Whitefish with my future husband. Leaving Bozeman for good tomorrow. I love you with all my heart and you are not leaving me. Never. Thanks for the good times MercuryCSC!"
Adweek commented , "If that seems like a poor pitch for getting people to visit Montana, that's because it was a personal message from someone at the client's agency, MercuryCSC."
The message listed 150,000 likes in but it wasn't clear if that was for the whole state or the out-of-tune tweeter.
The Office of Tourism removed the post and explained how it all happened.
The message was meant for the author's own Facebook page. "They usually run everything they will post through us first," said Sarah Lawlor, tourism spokeswoman . "It was a personal error by this person, and once they realized this error, we removed the post. Obviously, it wasn't content intended for our Facebook audience."
Obviously.
The agency released its own statement and said it was no longer doing social-media work for Montana Tourism.
"MercuryCSC accepts responsibility for and is actively working with the Montana Office of Tourism to address the situation," it said in a statement. "MercuryCSC regrets this chain of events. We apologize to our client and the state of Montana for this issue."
On the bright side, said Adweek, at least the author was quitting the job anyway.