D&AD Student Awards 2013 opens for entries with briefs from BBC, Ted Baker and Batiste amongst others
The annual D&AD Student Awards have been opened for entry, providing students with a range of real briefs set by clients and offering the ultimate platform to launch their careers in advertising or design.
The awards give students direct access to the creative industry, answering live briefs that allow them to showcase their skills to potential employers. Figures show that over three-quarters (76 per cent) of graduating Student Award winners walk into a job or placement within three months of winning. D&AD Student Award winners also get the opportunity to apply for a coveted spot on the D&AD Graduate Academy.
This year’s briefs have been developed by D&AD with a range of in-house creative, media and brand professionals. The challenges are written by brands including the BBC, the V&A, Unilever and Dazed and Confused; some come with placements or the chance to see their work run as part of a campaign. For companies involved, the awards offer the chance to cherry pick the best graduates before they enter the jobs market.
D&AD CEO Tim Lindsay commented: “Industry has a duty to nurture new talent – not because D&AD tells it to, but because the creative economy relies on new ideas to thrive.
“If we want to stay competitive in the global marketplace, the best way to do that is to support our best young minds. Their ideas will become the award winning work of the future.”
The D&AD Student Awards are open to any student worldwide brave enough to take on the tough briefs, and even tougher industry. The briefs can be found online at the D&AD website.