Crew Clothing appoints Lyris to power digital marketing campaigns
Casual outdoor clothing retailer Crew Clothing has selected global provider of digital marketing solutions Lyris Inc. to power its data-driven engagement across every customer interaction.
By using the platform Lyris ONE Crew Clothing hopes to improve synergies across channels, enhance targeting using Lyris integrated marketing analytics and experience immediate revenue improvements by increasing email open rates by 10 per cent and email conversions by at least 25 per cent.
“Our challenge was creating a single source for driving all customer-specific communications regardless of channel,” said Iain MacDonald, multichannel marketing director at Crew Clothing.
“Lyris ONE aligned perfectly with our aspirations to tailor our marketing communications to better deliver value to our customers, irrespective of channel. In addition, the combination of the team’s expertise and the system’s usability means we can finally reach the full revenue potential of our digital marketing program.”
Samuel Ricard, VP of sales EMEA for Lyris, commented: “Trying to navigate the complex world of online and offline data and engage customers in a meaningful way is becoming increasingly difficult.
“Forward thinking retailers like Crew Clothing are realizing the need to improve the customer shopping experience through more relevant and targeted messages. We provide the platform to make this transition easy, with analytics to optimise messaging and conversion opportunities in real-time.”