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Asos

ASOS announces international retail sales growth of 30 per cent to £166m

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By Stephen Lepitak, -

December 11, 2012 | 2 min read

Online fashion store ASOS has announced a 30 per cent growth in international retail sales year-on-year for its first quarter of its new financial year.

In releasing a trading statement for three months, ending 30 November, the company has seen retail sales grow to a total figure of £165,795,000.

Broken down this includes a 24 per cent rise in the UK to £62,053,000 and US sales have climbed by 57 per cent, reaching £19,048,000.

International retail sales have grown by 34 per cent during the same period, recorded at £103,742,000, while total group revenue is up 30 per cent to £169,431,000 as it claims 5.4 million active users, a growth of 35 per cent.

Nick Robertson, CEO of ASOS, said that he was pleased with the trading figures: “Our UK performance was ahead of expectations at +24%, driven by better conversion of traffic alongside continued investment in both our proposition and pricing. Our International business grew by +34% and now accounts for 63% of our total retail sales. We achieved +57% growth in the US, +42% growth in ROW, and +15% growth within the EU. Once again the performance of countries where we have dedicated websites was significantly better than the EU performance as a whole.

“The retail gross margin performance reflects a combination of a particularly strong comparative period, the UK accounting for a larger percentage of the total retail sales mix than initially planned and continued price reinvestment.

“We remain positive in our outlook and continue to trade in line with expectations."

Yesterday, The Drum reported that ASOS had released two new apps for mobile and tablet, developed by Nimbletank.

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