10 December 2012 - 7:55pm | posted by | 0 comments

TopGear Magazine UK works with Engine Creative to launch interactive iPad edition

TopGear Magazine UK works with Engine Creative to launch interactive iPad edition TopGear Magazine UK works with Engine Creative to launch interactive

TopGear Magazine has launched an interactive iPad edition of the magazine, developed by creative agency Engine Creative

Engine Creative’s has previously worked with the magazine, producing augmented reality (AR) content for the print edition that has seen 50,000-100,000 views per issue, with click through rates for the AR content peaking at 25 per cent.

For the new digital edition, Engine Creative used the Adobe Digital Publishing Suite platform to “showcase exclusive imagery and video whilst simultaneously enhancing user experience.” New interactive features have included HD videos and galleries, an interactive content wheel which helps users navigate the latest TopGear news, social media links, exclusive offers and a buyers’ guide for every new car available.

Simon Carrington, publisher TopGear Magazine said:"We're delighted to have been able to finally launch our interactive tablet edition of TopGear magazine and really pleased to work with Engine Creative as our technical partners. We think that together we've created a great app that really showcases both the available technology and the amazing content that our editorial team produce every month."

Andy Wise, strategic director at Engine Creative said: "The biggest challenge for creating the first fully interactive version of TopGear Magazine was how to squeeze so much great content into the iPad edition. Making the transition from print to digital publishing has also meant that the unique styling of the magazine has had to evolve to become touchscreen-friendly.

We worked closely with the TopGear team to make sure that every page delivers something new to the readers with all of the style and bravado you'd expect from TopGear. The resulting iPad edition is a must-have for all fans of the TopGear brand as it combines the great editorial content of the magazine, the detail and interactivity from the website and the top quality video content you associate with the TV show into one immersive TG-fest."

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