Luxury watch brand Citizen is taking advantage of advertising media provider Limited Space’s new generation of digital showcase screens which bring new media to the shopping centre environment.
Based within the Bluewater shopping centre, ‘Bluewater Showcase’ features a 165” digital screen and full screen surround wrap utilising display solutions specialists NEC. Capable of producing ‘ultra HD’ cinema screen quality images Bluewater Showcase also uses the latest zonal sound technology, in a bid to capture shoppers attention from every angle.
Incorporated into the unit is a state of the art interactive Samsung transparent LCD screen, which acts as an innovative ‘smart window’ with transparent multi touch display and back lit box offering showcasing opportunities. The site is also fully interactive allowing customers the opportunity to use their smartphones to interact and respond to the creative.
Citizen will be utilising the space as part of a wider digital campaign. The bespoke campaign artwork for Bluewater demonstrates the brands new Eco-Drive Proximity watch and offers shoppers the chance to text and win, while the product itself is showcased within the screen.
Mark Robinson of Citizen, commented: “This unique new display and advertising platform provides Citizen with a true showcase to engage Bluewater shoppers as they undertake their Christmas purchases.
“We were especially struck by the cinema screen quality and scale of the display Limited Space has created and its multipurpose nature. It’s the perfect window to display the Citizen brand in a top location for shopper footfall.”
The screens themselves are part of a five year agreement between Bluewater and Limited Space.
Limited Space co-founder, Matt Gordon, added: “The Bluewater Showcase screen is an innovative and cutting edge example of digital working alongside retail product allowing brands to further their communication with customers. This huge new screen will produce beautiful, cinema-quality images and the perfect sound quality makes it extremely attention grabbing.”