10 December 2012 - 7:25pm | posted by | 0 comments

Brighton A&E unit uses Twitter in a two-day campaign to educate people about unnecessary A&E visits

Brighton A&E unit uses Twitter in a two-day campaign to educate people about unnecessary A&E visitsBrighton A&E unit uses Twitter in a two-day campaign to educate people

Staff at the Royal Sussex County Hospital have launched a two-day “tweet-a-thon” with the aim of educating people about unnecessary visits to busy A&E wards.

The staff are tweeting about events as they happen in the hospital emergency department, reporting what is considered a real emergency and what is not.

Latest tweets have detailed emergency cases, including a Tweet about "an elderly man who was brought in by ambulance with a severe chest infection and has been taken to ITU"

Others examples have highlighted when a case is not considered an emergency: "A man has come into A&E with a stomach ache as he could not get a GP appointment. Remember the department is for emergencies only"

The move comes as reports suggest as many as one in four people are being seen in the department, who could have been self-treated or been seen elsewhere by another health service. This puts emergency staff under more pressure which could lead to delays in treatment for other, more critical, patients.

Don't miss out... Get your Social Media news by email

See all specialist newsletters

20 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...