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Begbies Traynor appoints Weber Shandwick North for regional PR push

Financial business advisory Begbies Traynor Group has appointed Weber Shandwick North to handle its corporate communications within the north west of England.

The appointment will see the Manchester office of Weber Shandwick provide corporate communications and media relations advice to the company’s offices across Preston, Manchester and Liverpool, with the aim of targeting media with its research.

Jo Leah, managing director of Weber Shandwick North, commented: “Begbies Traynor Group operates in an extremely competitive marketplace, competing for equally crowded media space. It’s crucial that they maintain a strong regional profile built on expertise and creating understanding among target audiences. Businesses are keen to seek advice and are striving for clarity and convenience in doing so. Our approach is to make Begbies Traynor Group the accessible experts.”

Andy Poole, associate director at the agency, will lead the account.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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