Begbies Traynor appoints Weber Shandwick North for regional PR push
Financial business advisory Begbies Traynor Group has appointed Weber Shandwick North to handle its corporate communications within the north west of England. The appointment will see the Manchester office of Weber Shandwick provide corporate communications and media relations advice to the company’s offices across Preston, Manchester and Liverpool, with the aim of targeting media with its research. Jo Leah, managing director of Weber Shandwick North, commented: “Begbies Traynor Group operates in an extremely competitive marketplace, competing for equally crowded media space. It’s crucial that they maintain a strong regional profile built on expertise and creating understanding among target audiences. Businesses are keen to seek advice and are striving for clarity and convenience in doing so. Our approach is to make Begbies Traynor Group the accessible experts.” Andy Poole, associate director at the agency, will lead the account.