BBC One has released its Christmas entertainment through-the-line promotional campaign, ‘It’s Showtime’, created by RKCR/Y&R.
Aiming to promote the channels content during the festive period as well as capitalising on the nation’s excitement surrounding the season, the campaign stars Rob Brydon as a producer trying to get the BBC One Christmas show ‘on the road’.
Also starring in the campaign are BBC One favourites such as David Walliams, Miranda Hart, Matt Smith, the cast of Call the Midwife, Lee Mack, Mrs Brown, Strictly’s Craig Revel-Horwood, the stars of Eastenders, and Pudsey the dancing dog.
BBC One creative marketing manager, Aoife Liyanage, commented: “Because of all the great Christmas programmes BBC One has planned for the nation we felt the responsibility of helping our audiences find content they would enjoy more than ever.
“We’re really pleased with how our agencies and key BBC One talent have come together to help the nation enjoy all the Christmas content on BBC One. It’s Showtime.”
The through-the-line campaign features a 30” teaser, two 60” edits and a suite of shorter 20” edits in addition to seven new BBC One idents and a range of branded trails developed by RKCR/Y&R and Red Bee Media.
BBC One and RKCR/Y&R have also utilised digital for the campaign inviting BBC One audiences to share their Christmas messages with the nation. A specialised social media app, developed and built by Independents United, allows viewers to send greetings to one another and to create their own personalised schedule of programmes. The app itself will be hosted on BBC One’s Facebook page.
Alison Hoad, RKCR/Y&R’s vice chairman, added: “Christmas wouldn’t be Christmas without BBC One. From the Morecombe & Wises of yesteryear to the Mirandas of today, it’s not just about television. It’s about tradition.
“When you consider the huge array of talent and programming, it’s amazing how BBC One fit everyone into the schedule. Which got us thinking about how much fun it might be showing how they try.”