7 December 2012 - 11:44am | posted by

Vodafone unveils festive retail campaign created by Haygarth

Vodafone’s retail stores have been decked out with a combination of festive props and digital media featuring its Freebees, as part of a seasonal retail campaign created by Haygarth. The digital creative features the familiar Freebee characters, Mike and Jack, throwing snowballs which hit the window to reveal Vodafone’s Christmas offers. The bees are shown within a seasonal urban scene, with the festive campaign to be revealed across Vodafone’s 360 store estate nationwide. The festive campaign will highlight the brands seasonal offers available such as Pay As You Go handsets, which are a key driver of Vodafone sales at this time of year. Marcus Sandwith, MD at Haygarth, commented: “It’s absolutely fantastic to be working with Vodafone. We’ve created a strong over-arching strategy for the seasonal campaign, which will bring the brand message to life at one of the most influential points in the purchasing cycle - in-store.”

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