Vodafone unveils festive retail campaign created by Haygarth

The retail creative stars the Vodafone Freebees

Vodafone’s retail stores have been decked out with a combination of festive props and digital media featuring its Freebees, as part of a seasonal retail campaign created by Haygarth.

The digital creative features the familiar Freebee characters, Mike and Jack, throwing snowballs which hit the window to reveal Vodafone’s Christmas offers. The bees are shown within a seasonal urban scene, with the festive campaign to be revealed across Vodafone’s 360 store estate nationwide.

The festive campaign will highlight the brands seasonal offers available such as Pay As You Go handsets, which are a key driver of Vodafone sales at this time of year.

Marcus Sandwith, MD at Haygarth, commented: “It’s absolutely fantastic to be working with Vodafone. We’ve created a strong over-arching strategy for the seasonal campaign, which will bring the brand message to life at one of the most influential points in the purchasing cycle - in-store.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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