Radio Times set to roll out TV campaign to promote Christmas edition
The Radio Times is to release a Christmas TV ad campaign to accompany its bumper 295 page festive issue.
Created by Creature of London and featuring a tag-line "It's Christmas - of course it's Radio Times!", it will begin to be broadcast from Tuesday 11 December on primetime slots on ITV and Channel 4.
The Christmas issue is traditionally the magazine's biggest seller, bringing in £2.1 million last year.
A spokesperson for Immediate Media said there is general expectation around the issue itself, and hopefully the ad will contribute to making this year even bigger.
The ad ends with a copy of the Christmas Radio Times front cover, which features The Snowman and the Snowdog from Channel 4's forthcoming sequel to the children's Christmas classic The Snowman by Raymond Briggs, continuing the magazines tradition of animated covers.
Content created with:
Creature of London
Find out more