Huffington Post readies dynamic poster campaign
The Huffington Post is poised to launch a dynamic poster campaign next week on London Underground, showcasing a range of popular blogs hosted by the digital newspaper each integrated with the latest comments.
This includes content created by Labrinth, Annie Lennox, Cherie Blair, and Dawn O’Porter as well as focussing on Christmas themed topics such as alcohol consumption, religion, shopping and television.
Created by Gravity Road with production by Grand Visual the posters will convey online discussions in real time as part of the titles ‘Conversations Start Here’ proposition which is pushing ‘open connectivity’ to its websites.
The Post is partnering with CBS Outdoor for the venture, by utilising their range of XTP screens, whilst the platform will become an advertising partner for Virgin Media’s wi-fi service.
This will see HuffPost launch free Wi-fi in independent coffee shops throughout the capital to embody its ‘open connectivity’ principle of news and conversation.