Gin brand Beefeater 24 has announced that it is to launch an online music and picture sharing platform, Beefeater Studio 24.
Launched in partnership with Last.fm the new channel will allow people to mix and match their favourite tunes with their Instagram snaps to create personalised record covers. These will then be displayed on the Studio24 homepage and can be shared via social media portals such as Facebook, Pinterest and Twitter.
To show just what can be achieved photographer Sion Fullana has been recruited to stimulate interest in the project.
Paco Recuero, global Bbrand director for Beefeater 24, says: “Beefeater 24 has a growing fan-base amongst sociable and affluent consumers who value quality and craftsmanship. These same people often have strong sentimental ties to music and are keen to share their lives with friends online, so with Studio24, we want to offer them a platform that allows them to bring the same creative inspiration to their album covers that our master distiller, Desmond Payne, brings to create the sophisticated taste of Beefeater 24.”