6 December 2012 - 10:36am | posted by | 0 comments

YouTube names Honda's 'Spark' as most popular video ad of 2012

A top 10 list of the most popular video ads of 2012 has been published by YouTube, as defined by those ads uploaded to the video sharing site at some point over the year and garnering the greatest volume of UK views.

The list is led by Honda’s ‘Spark’ commercial, closely folloed by motoring rivals Peugot with their Nonstop to Rudimental effort and a Durex spot.

Outlining the key factors which serve to constitute a successful ad YouTube singled out story, engagement, originality, promotion, brevity and interactivity.

Hamish Nicklin, head of creative agency partnerships for YouTube said, “2012 has been a fantastic year for online video advertising. Businesses are increasingly taking advantage of YouTube to build their brand, interact with their fans and spread their message.

Our TrueView ad formats, which enable viewers to skip an ad or choose which ad they want to see, have taken this trend to the next level. The power of choice and the opportunity for greater viewer engagement is driving more creative, entertaining video advertising than ever before.”

The Top 10 video ads are:
1. Honda Civic UK - Honda Civic 'Spark' HD TV ad
2. Peugeot - Nonstop to Rudimental ft. John Newman - Feel The Love
3. Durex - Durex Vinyl
4. O2 UK - O2 Pay & Go Go Go is here
5. Comparethemarket.com - Meerkat Polka Band Play Corrie Theme Tune
6. BT Infinity - Take a look around Flat 6
7. Google Chrome - Julie Deane
8. EE UK - Fenton 4GEE Remaster
9. GiffGaffTV - The CONtract feat. K-Orville
10. Turner Benelux - A DRAMATIC SURPRISE ON A QUIET SQUARE

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Video your best #ThriftyFamily saving tip for a chance to win £100

02/09/2014
Saving money doesn’t have to be tedious – it can be fun too...

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...