Kinetic appoints King F. Lai as new CEO, Kinetic Asia Pacific
Global planner and buyer of out-of-home media Kinetic Worldwide has named King F. Lai as its new CEO, Kinetic Asia Pacific.
Lai will take up the post as of 1 January 2013 overseeing Kinetic’s operations in India, Singapore, Thailand, Malaysia and the Philippines, with a focus on expanding Kinetic China operation. He will be based in Shanghai and report directly to global CEO, Steve Ridley.
Bringing with him more than 25 years of top management experience in advertising, marketing and management, Lai joins Kinetic from MediaCom China where he served as managing partner. Lai has also held leadership positions at Initiative Worldwide as Asia Pacific President; at Nasdaq-listed Chinese portal Netease.com as CEO; and at Saatchi & Saatchi as CEO, China.
Of the appointment Ridley said: “King’s appointment represents our strong commitment to our business and clients in Asia Pacific. His extensive Asian market knowledge, international outlook and a very successful management track record will strengthen Kinetic’s continued leadership in the region.”
Lai added: “Consumers are wholeheartedly embracing the technologies that converge communications, connectivity, content and commerce.
“Kinetic and its extended network of partners within tenthavenue are leading the global understanding of audiences as they engage with the world when out of the home. This is our future and I could not be more excited to be a part of it.”
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Kinetic Worldwide is the world’s largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people’s lifestyles...
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