Outfit7's Talking Tom beams into the Star Trek universe in a deal with CBS Consumer Products
Outfit7, the company behind the popular network of Talking Friends apps, has teamed with CBS Consumer Products to bring together its series Star Trek: The Next Generation with the pop culture brand.
In a deal facilitated by Iconicfuture wisecracking tom cat Talking Tom will don the Star Fleet uniform marking the first time Outfit7 has licensed and integrated an entertainment property into its Talking Friends line.
“We’re humbled and honored to incorporate elements of Star Trek: The Next Generation into our app,” said Samo Login, Outfit7’s founder and chief executive officer. “Trekkers and fans of Talking Tom alike will revel in the opportunity to see Tom act as Captain or ensign.”
From the end of November fans have been able to buy Talking Tom in the esteemed red and yellow uniforms of the Federation Star Fleet. Come mid-December, users will also have the opportunity to purchase the starship Enterprise itself, as well as Lieutenant Commander Geordi La Forge’s visors.
Sharon Bennett of Iconicfuture, commented: “These two great brands complement one another in many ways. With its mission to explore new worlds and new lives, The Next Generation has found a rag tag team of friendly characters in Talking Tom 2.”