Affiliate Window publishes latest mobile & m-commerce figures
Affiliate Window, the performance marketing network, has published its latest report into the state of the mobile and m-commerce markets.
It shows, amongst other things, that 12.30% of all sales were through mobile devices (inc tablets)in November – up from just 10.70% in October.
This equated to 4.64% of all sales if tablets were stripped from the equation, up from 4.14% in October
It dovetailed with figures suggesting that 16.29% of all traffic came through mobile devices, up from 13.25% in October and a 9.45% rise if tablet traffic is again stripped out. Up from an equivalent figure of 7.76% in October
Affiliate Window believe that mobile traffic is now converting at 3.89%, step up fromOctober’s recorded figure of 3.2%.