The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

December 5, 2012 | 1 min read

KFC is going for that laid-back, feelgood factor so popular in recent times, and the result is rather charming. Using people squeezing themselves into small spaces to sell a drink packed with crushed Mint Aero, the ad has a great look and a light touch. It's puzzling that it's set in summer, yet shown in the season when a pile-up on an ice rink would be more appropriate.

Agency: Bartle Bogle Hegarty

Creative Team: Marc Hatfield / Olly Courtney / Tom Evans TV Producer: Glenn Paton Film Prod Co: Blink

Director: Bastian Glaessner

Producer: Nick Glendinning

Dir of Photography: Federico Alfonzo

Post-Prod House: The Mill

Editing House: Final Cut

Audio House: 750MPH

KFC

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BBH

Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...

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