4 December 2012 - 10:17am | posted by | 0 comments

Waitrose rumoured to be dropping Delia Smith and Heston Blumenthal from campaigns

Delia Smith and Heston Blumenthal: set to be dropped by Waitrose?Delia Smith and Heston Blumenthal: set to be dropped by Waitrose?

It has been suggested that Waitrose is considering dropping Delia Smith and Heston Blumenthal when their multi-million pound three-year contracts come to an end.

The pair were the only celebrities to be used in a supermarket Christmas advert this year, with Tesco, Morrisons and Asda choosing instead to portray ‘regular’ family Christmases.

A recent survey by Netmums found that only four per cent of those surveyed thought that the use of celebrities was a factor in making a perfect Christmas ad.

An insider told the Daily Star that the firm wanted to move away from celebrity endorsements and make the food the focus.

The source said: “Heston and Delia have done a ­brilliant job for Waitrose and they have really raised its profile across the UK.

“But there was a feeling that future ad campaigns should focus more on the quality of the food available and not on the celebrities.”

When asked by The Drum, Waitrose failed to deny the reports.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...