4 December 2012 - 10:17am | posted by | 0 comments

Waitrose rumoured to be dropping Delia Smith and Heston Blumenthal from campaigns

Delia Smith and Heston Blumenthal: set to be dropped by Waitrose?Delia Smith and Heston Blumenthal: set to be dropped by Waitrose?

It has been suggested that Waitrose is considering dropping Delia Smith and Heston Blumenthal when their multi-million pound three-year contracts come to an end.

The pair were the only celebrities to be used in a supermarket Christmas advert this year, with Tesco, Morrisons and Asda choosing instead to portray ‘regular’ family Christmases.

A recent survey by Netmums found that only four per cent of those surveyed thought that the use of celebrities was a factor in making a perfect Christmas ad.

An insider told the Daily Star that the firm wanted to move away from celebrity endorsements and make the food the focus.

The source said: “Heston and Delia have done a ­brilliant job for Waitrose and they have really raised its profile across the UK.

“But there was a feeling that future ad campaigns should focus more on the quality of the food available and not on the celebrities.”

When asked by The Drum, Waitrose failed to deny the reports.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

RSA – Accident & Health travel app development

23/01/2015
The app is used by RSA business travel customers and is...

Tennent’s Hee Haw - brand and packaging design

22/01/2015
The Brief Tennent’s Lager tasked 999 with creating the...

GEARS OF WAR 3

21/01/2015
Xbox asked for a social campaign that would create buzz and...

CASE STUDY: Royco

20/01/2015
Redefinition of the target generating trial through...

Martin House Children's Hospice Website

20/01/2015
Project Insight With our growing expertise working with...