Visit Liverpool works with Maker Projects to create a series of promotional films

Visit Liverpool has released a series of three promotional films with independent production company Maker Projects in a bid to promote the city to families, culturists’ and Beatles fans.

The series of films are set to be launched to the public on the Visit Liverpool website and will go one to be used to promote the European City of Culture to potential short break visitors and day trippers via trade shows and social media.

The films were shot by Maker Projects across 60 well research locations in Liverpool over five days, in a bid to ensure the series captured the cities vibrant spirit.

Marketing manager at Visit Liverpool, Janine Ross, commented: “Maker took the time to fully digest and understand our brief to ensure the very best use of resources. As a result they delivered some really beautiful footage which has been edited very creatively the specific music tracks we provided, and to appeal directly to each of our target audiences.”

Speaking of the series, Maker Projects director, Nick Marchant, said: “It was an intense and exhilarating five day shoot, made an absolute joy by the people of Liverpool. Everyone who appears in the film is a member of the public.

“The friendly nature of the people, the rich and varied cultural heritage and family friendly attractions gave our team a wealth of inspiration. A big thanks goes out to the welcoming people of Liverpool who starred throughout the films in such good nature.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian