St Ives Group awards UK PR account to Limelight PR
The St Ives Group has appointed independent B2B PR agency Limelight PR to handle its UK PR account.
Limelight has now been tasked with raising the St Ives Group profile and re-educate the market about the breadth of the Group’s offerings following recent acquisitions which have taken it beyond its print heritage.
St Ives Group now works with a number of leading brands in key industry sectors including retail, financial services and FMCG providing them with insight to plan market leading strategy and the expertise to execute joined-up marketing across physical, digital and social media.
Current St Ives Group clients include: Thomas Cook, Cadbury, Unilever, Sainsbury’s, Royal Mail, M&S, LK Bennett and Levi’s.
Strategic marketing director of the St Ives Group, Scott Logie, commented: “I am delighted to have the agency on board to help us achieve our business goals and PR objectives. We were all impressed with the creativity and originality of the team’s approach and look forward to further developing our relationship with Limelight.”
Susanna Simpson, founder and managing director of Limelight, added: “St Ives is a leader in its field, delivering inspired work for some of the UK’s most exciting brands. I very much look forward to taking this relationship further and championing the talents and achievements of such an intelligent and ambitious business.”
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