4 December 2012 - 12:55pm | posted by | 0 comments

The Scottish Government promotes Clare Smith to chief marketing officer

New responsibilities for Clare SmithNew responsibilities for Clare Smith

The Scottish Government has promoted Clare Smith, its current head of PR and international marketing manager, to the role of chief marketing officer.

Smith, who has worked within the communications and marketing team at the Scottish Government for nearly five years, moves into the position on an interim basis initially, following the departure of Gillian Govan earlier this year.

Govan stepped down as chief marketing officer in October to open her own consultancy.

Smith told The Drum: “After three very rewarding years heading up the PR and international marketing team here at the Scottish Government, I’m very excited to be taking on the challenge of stepping into the role of Chief Marketing Officer.

“Gillian leaves behind her some very big Prada shoes to fill, however she also leaves a fantastically talented team and some exceptionally strong campaigns, both of which I can’t wait to work closer with.”

At the time of writing, how the communications team would be structured following Smith's promotion was unclear.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...