Rare Creative Group tasked with branding new conservatory range
Rare Creative Group has been appointed by Tuffx to help launch their new range of glass conservatory roofs, intended to replace lower quality plastic roofs.
The agency picked up the job after winning a competitive pitch that will see it market Refresh Glass conservatory roofs to homeowners from January through a mixture of creative branding, consumer website, marketing collateral, installer pack and an advertising campaign on Meridian Television.
Steve Bellingham, managing director at Rare Creative Group, said: “TuffX is already established as a leading specialist in supplying high quality, toughened glass for the domestic and commercial markets, and we’re confident that homeowners will switch on to the benefits of its Refresh Glass conservatory roof product, ultimately resulting in high sales.
“Having already launched a new brand of glass to consumers with the highly successful Planitherm ‘Pam n Fern’ campaign, we felt that we could offer TuffX a wealth of experience in communicating the benefits of a technical product to a domestic audience, and it’s clear TuffX felt the same way too.”
Rare’s work in the sector previously saw it launch the Planitherm Installer Network Portal on behalf of Saint-Gobain Glass last month.