Hitman campaign offering the chance to ‘kill’ Facebook friends for their ‘small tits’ goes offline following major backlash
Square Enix, creators of Hitman: Absolution, has unveiled a new Facebook campaign…giving fans the chance to ‘put a hit’ on their Facebook friends for a myriad of reasons, such as their annoying laugh, small tits or big ears.
Created by advertising agency Ralph, the campaign has seen a huge backlash since the release was sent to gamers, with the hire.hitman.com website and the official YouTube trailer taken down.
The release chirped: “The experience brings the iconic character of Agent 47 to life in a moody, live action video which incorporates the target’s individual information from their Facebook account.
“Agent 47 tracks them down and pieces together his sniper rifle before assassinating them with cold, clinical precision. Pulling together a collage of their photos, the victim then witnesses their life flash before their eyes.
“Despite its seemingly dark heart, the experience has its tongue firmly in its cheek, allowing users to input whatever ridiculous reason they want for their friend to be terminated. Whether it’s their bad taste in clothes or inability to get a round of drinks in, the target is left in no doubt as to their ‘crime’.”
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