Gü works with Publicis Chemistry to create decidedly different Advent Calendars for dessert fans

Dessert brand Gü has joined forces with Publicis Chemistry to create interactive Advent Calendars to be housed on market-specific and mobile-friendly microsites in the UK, France and Germany.

Each day Gü’s interactive Advent Calendars will invite people to open a fridge to reveal a decadent daily prize in the run up to Christmas.

The campaign kicked off with a teaser video online showcasing time lapse footage of the Calendar’s creation, while the promotion will be seeded via regional-specific activity on Facebook, Twitter, YouTube and the Gü website.

Social integration with the brand’s microsites has been developed in a bid to encourage sharing amongst Gü fans.

Gü’s global creative manager, Lizzie Hanbury-Tenison, commented: “This Christmas we wanted to reward our loyal pud lovers and social media communities with a fun, very Gü twist on the traditional advent calendar.

“Thanks to some very generous brand partners we have been able to pull together some fantastic prize collaborations made even more entertaining by daily video clues featuring our very own Head Chef, Fred Ponnavoy.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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