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Enders Analysis find SMEs best placed to weather High Street Armageddon

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By John Glenday, Reporter

December 4, 2012 | 1 min read

Britain’s embattled High Street retailers, hit by a double whammy of flat disposable income and burgeoning e-commerce, will continue to force many retailers to the wall or online – according to the latest report from Enders Analysis.

The report quantifies expenditure in the local media landscape and suggests that first-rate small and medium sized enterprises are best placed to weather the storm and grow their share of the local market, despite the prevailing headwinds.

Summarising the report in a statement Enders Analysis said: “Technology has radically disrupted the way local businesses reach out to consumers. Not only has advertising expenditure moved online, but SME spend is dissipating into other activities, including distribution and platform developments, PR, social and sponsorship activities and live events.

“The rise of smartphones has created the tantalising prospect of a perfect local media solution. We assess the level of opportunity for Google, Facebook, Hibu, local newspapers, local radio, local TV and hyperlocal organisations.”

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