4 December 2012 - 12:41pm | posted by | 0 comments

Disney UK adds a little fairy dust to Great Ormond Street Hospital Children's Charity appeal

Disney UK adds a little fairy dust to Great Ormond Street Hospital Children's Charity appealDisney UK adds a little fairy dust to Great Ormond Street Hospital

Disney UK has revealed it is to donate £1 for every download of its new mobile app ‘Disney Fairies: Lost & Found’ between now and Christmas Day to Great Ormond Street Hospital Children’s Charity.

The 69p app features all seven Disney Fairies from Walt Disney Studios’ upcoming animated feature film, 'Tinker Bell: Secret of the Wings’, and takes the form of a hidden objects game where players can immerse themselves in the magical world of Pixie Hollow.

‘Disney Fairies: Lost & Found’ sees players help the fairies reveal their hidden ‘fairy facts’ and discover the talents of fairy-favourite Tinker Bell and her friends in order to complete the game and claim a bonus ‘Tinker Bell: Secret of the Wings’ storybook.

General manager of Disney Interactive, Paul Brown, commented: “We are delighted to be able to help make this an Appy Christmas for Great Ormond Street Hospital.

“No matter where they’re spending the festive season, we know that kids love fairies and the wonder and beauty of Pixie Hollow. Disney Fairies: Lost & Found not only allows players to engage with the characters in the game but also understand the mission of a true Disney fairy and the importance of giving back at this time of year.”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

36 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...