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Disney UK adds a little fairy dust to Great Ormond Street Hospital Children's Charity appeal

Disney UK has revealed it is to donate £1 for every download of its new mobile app ‘Disney Fairies: Lost & Found’ between now and Christmas Day to Great Ormond Street Hospital Children’s Charity.

The 69p app features all seven Disney Fairies from Walt Disney Studios’ upcoming animated feature film, 'Tinker Bell: Secret of the Wings’, and takes the form of a hidden objects game where players can immerse themselves in the magical world of Pixie Hollow.

‘Disney Fairies: Lost & Found’ sees players help the fairies reveal their hidden ‘fairy facts’ and discover the talents of fairy-favourite Tinker Bell and her friends in order to complete the game and claim a bonus ‘Tinker Bell: Secret of the Wings’ storybook.

General manager of Disney Interactive, Paul Brown, commented: “We are delighted to be able to help make this an Appy Christmas for Great Ormond Street Hospital.

“No matter where they’re spending the festive season, we know that kids love fairies and the wonder and beauty of Pixie Hollow. Disney Fairies: Lost & Found not only allows players to engage with the characters in the game but also understand the mission of a true Disney fairy and the importance of giving back at this time of year.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian