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Disney UK adds a little fairy dust to Great Ormond Street Hospital Children's Charity appeal

Disney UK has revealed it is to donate £1 for every download of its new mobile app ‘Disney Fairies: Lost & Found’ between now and Christmas Day to Great Ormond Street Hospital Children’s Charity.

The 69p app features all seven Disney Fairies from Walt Disney Studios’ upcoming animated feature film, 'Tinker Bell: Secret of the Wings’, and takes the form of a hidden objects game where players can immerse themselves in the magical world of Pixie Hollow.

‘Disney Fairies: Lost & Found’ sees players help the fairies reveal their hidden ‘fairy facts’ and discover the talents of fairy-favourite Tinker Bell and her friends in order to complete the game and claim a bonus ‘Tinker Bell: Secret of the Wings’ storybook.

General manager of Disney Interactive, Paul Brown, commented: “We are delighted to be able to help make this an Appy Christmas for Great Ormond Street Hospital.

“No matter where they’re spending the festive season, we know that kids love fairies and the wonder and beauty of Pixie Hollow. Disney Fairies: Lost & Found not only allows players to engage with the characters in the game but also understand the mission of a true Disney fairy and the importance of giving back at this time of year.”

Featured by The Drum