4 December 2012 - 11:22am | posted by | 0 comments

Ann Summers reveals two versions of Christmas For Grown Ups advert

Last night, Ann Summers unveiled its ‘Christmas For Grown Ups’ advert on ITV2, featuring the brand’s AW12 collection Helena.

The Ann Summers advert aired during the first ad break of reality TV show The Only Way Is Essex.

The advert begins by showing ‘traditional’ Christmas images, cutting to flickers of underwear to promote the fact that Christmas is ‘for grown ups’ as well.

The Christmas For Grown Ups advert will be aired across two time slots – with a 20 second ad post 9pm, and a slightly-more-racy 30 second version after 11pm.

During the later version, viewers will be invited to see an ‘uncut version of the advert’ on the Ann Summers website.

Over the course of the next week, the 30 second ad will be shown on channels such as E4, ITV2, Film4 and 4Music.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...