4 December 2012 - 11:22am | posted by | 0 comments

Ann Summers reveals two versions of Christmas For Grown Ups advert

Last night, Ann Summers unveiled its ‘Christmas For Grown Ups’ advert on ITV2, featuring the brand’s AW12 collection Helena.

The Ann Summers advert aired during the first ad break of reality TV show The Only Way Is Essex.

The advert begins by showing ‘traditional’ Christmas images, cutting to flickers of underwear to promote the fact that Christmas is ‘for grown ups’ as well.

The Christmas For Grown Ups advert will be aired across two time slots – with a 20 second ad post 9pm, and a slightly-more-racy 30 second version after 11pm.

During the later version, viewers will be invited to see an ‘uncut version of the advert’ on the Ann Summers website.

Over the course of the next week, the 30 second ad will be shown on channels such as E4, ITV2, Film4 and 4Music.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...