3 December 2012 - 11:21am | posted by | 0 comments

Nationwide to support film sequel to The Snowman

Nationwide has announced that it is to support The Snowman and The Snowdog, the sequel to The Snowman.

The Nationwide Group will be promoting the film throughout its 800 branches across the country to help generate awareness and promote its range of Children’s Savings accounts.

There will also be downloadable wallpapers for people to choose from, with the campaign to be supported by a social media campaign and a competition for customers to win a holiday to Lapland.

Alastair Pegg, head of brand marketing at Nationwide, said: “Christmas wouldn’t be complete without The Snowman playing on TV so we are really pleased to be able to support the release of the new sequel. Our support of this family favourite fits well with our focus on providing a range of strong children’s savings products.”

The sequel film will air in December 2012 on Channel 4, thirty years after the original was first screened.

Don't miss out... Get your Marketing news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...