4 December 2012 - 12:40pm | posted by | 0 comments

Mobile devices influence consumer path to purchase, according to research from Tradedoubler

The Drum reviews the findings of a study of how mobile devices can shape a shopper's path to purchase.

Mobile devices influence consumer path to purchase, according to research from TradedoublerMobile devices influence consumer path to purchase, according to

A white paper released by affiliate marketing company Tradedoubler has revealed insights into the behaviour of consumers on the path to purchase, suggesting that brands need to target investment carefully to ensure effective performance marketing through mobile.

Over 2,000 smartphone users were surveyed in the UK, Germany, France and Sweden. The findings of the study suggest that brands looking to take advantage of mobile should adopt a seamless approach across online and offline channels.

Here, The Drum takes a look at some of the key findings across devices. Subscribers can also download a copy of the white paper by signing in below.

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Latest Projects from the Profile Hub

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

Running Stock Photography

24/04/2015
A shot from a recent stock shoot in North Wales.

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...

HEINEKEN UK

22/04/2015
Our comprehensive technical expertise has been instrumental...