4 December 2012 - 12:40pm | posted by | 0 comments

Mobile devices influence consumer path to purchase, according to research from Tradedoubler

The Drum reviews the findings of a study of how mobile devices can shape a shopper's path to purchase.

Mobile devices influence consumer path to purchase, according to research from TradedoublerMobile devices influence consumer path to purchase, according to

A white paper released by affiliate marketing company Tradedoubler has revealed insights into the behaviour of consumers on the path to purchase, suggesting that brands need to target investment carefully to ensure effective performance marketing through mobile.

Over 2,000 smartphone users were surveyed in the UK, Germany, France and Sweden. The findings of the study suggest that brands looking to take advantage of mobile should adopt a seamless approach across online and offline channels.

Here, The Drum takes a look at some of the key findings across devices. Subscribers can also download a copy of the white paper by signing in below.

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Latest Projects from the Profile Hub

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...

Responsive web design with Umbraco CMS for DYONYX

14/10/2014
Is it possible to develop and support a client’s brand...