Londonist appoints w00t! Media to exclusively handle online sales
Online guide and listings brand Londonist has selected w00t! Media to exclusively manage its display inventory and media sales.
The appointment comes as part of Londonist’s ambitious growth plans for 2013.
Londonist managing editor, Lindsey Clarke, commented: “We worked with w00t! for about two years non-exclusively and benefited from their friendly, pragmatic and professional approach to our business needs.
“Going exclusive means we can rely on them to maximise and manage our display inventory and media sales, freeing us up to focus on producing great content and expanding our audience and activities.”
Dan McDevitt, joint managing director of w00t! Media, added: “We’re delighted to win the exclusive Londonist advertising sales contract. Their ability to offer high impact display ads, coupled with branded content production and massive social reach, makes them perfect future-facing publisher.”