3 December 2012 - 10:39am | posted by | 0 comments

LG previews augmented reality ‘Magic Remote’ at Gadget Show Live

Consumer electronics brand LG has launched ‘The Magic is in Your Hand’ augmented reality brand experience for the Gadget Show Live to plug the firms Magic Remote.

The device enables users to operate their Smart TV through gesture and voice commands and is being demonstrated at a number of shopping centres throughout the festive build-up.

Created by TRO Group and creative technology company Inition the tech was displayed via two large video walls comprised of banks of LG displays which allowed show users to put the remote through its paces.

Amongst the fun tests of the remotes dexterity were a challenge to defuse a bomb and feed some wild polar bears.

TRO’s account director, James Barnes, said: ’The Magic is in Your Hand’ road show is a celebration of LG Smart TV’s unique magic remote technology that allows the public to take control of their augmented reality experience to create a truly unique video for them to share with friends.

“LG chose experiential as they are excited to showcase their new range of LG Smart TVs and launch a host of new ground breaking products that LG have on sale right now such as the world’s first 84-inch ULTRA HD TV; plus a taste of what they can look forward to in 2013 with the game changing OLED TV technology (4mm thin TVs).

“This installation really focuses on communicating the immersive nature of the Magic Remote, by making large screen augmented reality truly interactive” comments Stuart Cupit, creative technologist at Inition.

“By combining augmented reality with the wide variety of content available on an LG Smart TV, and letting participants experience the content, we’re putting the Magic Remote at the centre of that experience.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...