3 December 2012 - 10:39am | posted by | 0 comments

LG previews augmented reality ‘Magic Remote’ at Gadget Show Live

Consumer electronics brand LG has launched ‘The Magic is in Your Hand’ augmented reality brand experience for the Gadget Show Live to plug the firms Magic Remote.

The device enables users to operate their Smart TV through gesture and voice commands and is being demonstrated at a number of shopping centres throughout the festive build-up.

Created by TRO Group and creative technology company Inition the tech was displayed via two large video walls comprised of banks of LG displays which allowed show users to put the remote through its paces.

Amongst the fun tests of the remotes dexterity were a challenge to defuse a bomb and feed some wild polar bears.

TRO’s account director, James Barnes, said: ’The Magic is in Your Hand’ road show is a celebration of LG Smart TV’s unique magic remote technology that allows the public to take control of their augmented reality experience to create a truly unique video for them to share with friends.

“LG chose experiential as they are excited to showcase their new range of LG Smart TVs and launch a host of new ground breaking products that LG have on sale right now such as the world’s first 84-inch ULTRA HD TV; plus a taste of what they can look forward to in 2013 with the game changing OLED TV technology (4mm thin TVs).

“This installation really focuses on communicating the immersive nature of the Magic Remote, by making large screen augmented reality truly interactive” comments Stuart Cupit, creative technologist at Inition.

“By combining augmented reality with the wide variety of content available on an LG Smart TV, and letting participants experience the content, we’re putting the Magic Remote at the centre of that experience.”

Don't miss out... Get your Digital news by email

See all specialist newsletters

7 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...