IAB Europe launches Brand Advertising Committee
IAB Europe has launched a Brand Advertising Committee with nugg.ad, which aims to establish branding standards for digital marketing.
Made up of publishers, agencies, advertisers and ad tech as well as market research companies, the aim is to standardise ‘general KPIs for brand campaigns and standard processes together with a definition of brand and audience metrics’.
Karim H. Attia, CEO of nugg.ad, said: “Big brands have found the Internet an excellent place to advertise. This is something that we at nugg.ad have been nurturing and developing for some time.
“The IAB Brand Advertising Committee will ensure that brands will finally have more than the current performance metric of CTRs as a KPI; giving brands a more sustainable and successful indicator to work with and develop from.”
The launch was initiated by Karim H. Attia (nugg.ad), Bruce Hoang (Orange) and Gunter Blanckaert (Microsoft).