The Drum Awards for Marketing - Extended Deadline

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By Gillian West, Social media manager

December 3, 2012 | 2 min read

Loveagain.com, a website for over 40s looking for love, has revealed its new advertising campaign, created by STV Creative, which will be used to promote the site internationally.

The specialist dating websites ads will now be shown in Australia, as well as the UK and Ireland, to promote the site to potential users.

The campaign includes 1x30” and 2x40” adverts which will be displayed across all of parent company Cupid PLC's social networking sites including Twitter, Facebook and YouTube. Mature singles will be targeted via specialist online activity including display ads, a loveagain.com Facebook App has also been launched.

Cupid CEO, Bill Dobbie, commented: “The new site is designed specifically for the older dating market and as with most dating sites users can search for love, friendship or fun. It's an identifiable market and a niche approach from LoveAgain can target the gaps - the hope is that by selecting a specific group for dating, that matches will be more accurate.”

Stephen O’Donnell, director of STV Creative, added: “This campaign is a fantastic example of creative ideas that work across different cultures and countries. STV Creative has a strong track record of producing innovative campaigns for clients across the UK and working with Cupid PLC gives us an exciting opportunity to take our work global.”

Love Cupid Plc

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