1 December 2012 - 12:12pm | posted by | 0 comments

Scottish Friendly partnership with STEAK sees it achieve record online sales

The new Scottish Friendly websiteThe new Scottish Friendly website

Financial services group Scottish Friendly has reported its best month ever for online sales, exceeding £500,000 in a single month for the very first time, following its partnership with digital marketing agency STEAK.

Since February 2011 STEAK has managed Scottish Friendly's affiliate and PPC activity, and is responsible for generating 55.7 per cent of the £524,000 revenue with the remainder coming from natural search, direct traffic, direct marketing, e-partnerships and email campaigns.

STEAK’s affiliate strategy drove the results with promotional activity tailored to individual affiliates, supported by an increased recruitment drive. This was further boosted with the introduction of a revised landing-page and a new product – the MiBond. A strong education strategy further optimised both site placement and sales.

Increased performance for PPC was the result of a significant level of account optimisation over the past three months. STEAK restructured the accounts, match types and keywords were expanded and geo-targeting was used to focus budget towards top converting regions of the UK (Manchester, London, Newcastle, Edinburgh and Glasgow).

E-commerce marketing manager Jim Gall said: “The growth in online sales proves that, despite the fragile economy, there is still demand for the sort of low premium, monthly investment products provided by Scottish Friendly. Our partnership with STEAK has clearly paid off.

Next year is gearing up to be another exciting period with the launch of Scottish Friendly's My Plans system and an array of new products”.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Your benefits are changing!

21/10/2014
We are very proud to have worked with Community Housing...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...