1 December 2012 - 11:38am | posted by | 0 comments

John Lewis Christmas advert inspires new children’s book

John Lewis Christmas advert inspires new children’s book  John Lewis Christmas advert inspires new children’s book

The John Lewis Christmas advert telling the story of one Snowman’s journey to give his Snowlady a gift has inspired children’s book publisher Noisy Crow to create a picture book.

Kate Wilson from Noisy Crow wrote the rhyming text for the book, which will be entitled The Snowman’s Journey, within two days of seeing the advert. It will be sold exclusively by John Lewis from today, 1 December.

It will also feature a free digital audio reading which will generate a reading of the story, complete with sound effects for tablet devices, by The King’s Speech actor Freya Wilson.

Speaking to the Telegraph Wilson said of the project: “I was one of the millions of people who went to YouTube to watch the John Lewis 2012 advert, and that's when I thought it would make a terrific picture book.

“It's a very simple story of an adventurous and difficult journey, with love at its heart, that everyone can understand, whether they're an adult or a child."

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...