Norwegians kill primetime zombie ad
A Norwegian sports equipment advert which sought to harness the timeless appeal of zombies to flog its range of tennis rackets, golf clubs and baseball bats has backfired after the resulting film was banned from primetime broadcast.
The controversial ad was developed on behalf of sports goods company XXL and depicted an army of the undead invading a stereotypical suburb, only to be fought off by the sports equipment wielding locals.
If social media reaction to the screening was anything to go by the piece may have failed in its mission to entice Norwegians into sport, with some calling it ‘stupid and provocative’.
The advert has now been banned from broadcast prior to 9pm.