London cab price comparison service Kabbee to work with Diffusion to drive brand awareness and app sign-ups

Kabbee compares quotes from 50 London cab companies

Kabbee, the instant price comparison and booking service for cabs, has selected integrated agency Diffusion to raise brand awareness and drive app downloads through an integrated campaign.

Focusing on traditional consumer press and social media the campaign aims to encourage Londoners to get the best deal on their journey’s by using the Kabbee app or visiting the website. Kabbee lets users quickly compare quotes from 50 London fleets and then book and pay by cash, card or pre-paid account.

Diffusion has been takes with increasing customer registrations and promoting the brand’s messages via traditional and new media.

Co-founder and business development director at Kabbee, Philip Makinson, commented: “We have a number of exciting developments coming over the next 12 months and needed an agency that was in tune with our brand and able to broadcast our vision. Diffusion’s integrated approach and proven track record delivering successful and innovative campaigns made them the natural choice.”

Ivana Farthing, head of mobile and consumer technology at Diffusion, added: “We love working with exciting brands that challenge perceptions and Kabbee is doing just that. Kabbee is innovative and focused on making an impact in the sector, so we are really excited about steering their consumer communications and contributing to their continued success.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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