Kabbee, the instant price comparison and booking service for cabs, has selected integrated agency Diffusion to raise brand awareness and drive app downloads through an integrated campaign.
Focusing on traditional consumer press and social media the campaign aims to encourage Londoners to get the best deal on their journey’s by using the Kabbee app or visiting the website. Kabbee lets users quickly compare quotes from 50 London fleets and then book and pay by cash, card or pre-paid account.
Diffusion has been takes with increasing customer registrations and promoting the brand’s messages via traditional and new media.
Co-founder and business development director at Kabbee, Philip Makinson, commented: “We have a number of exciting developments coming over the next 12 months and needed an agency that was in tune with our brand and able to broadcast our vision. Diffusion’s integrated approach and proven track record delivering successful and innovative campaigns made them the natural choice.”
Ivana Farthing, head of mobile and consumer technology at Diffusion, added: “We love working with exciting brands that challenge perceptions and Kabbee is doing just that. Kabbee is innovative and focused on making an impact in the sector, so we are really excited about steering their consumer communications and contributing to their continued success.”